Monday, June 21, 2010

Marketing Campaign: Lands' End Canvas

Lands' End Canvas Marketing Campaign

Want to build a brand within a brand? The video below is a very informative look at the inherent risk of  starting a new line within an already established brand (Lands' End), while providing a few anecdotes to other companies who wish to do the same.

Lands' End Canvas on PBS

Here is EVB's case study on the digital and social media marking campaign of Lands' End Canvas.

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