I will be the first to admit that, until recently, I wasn't a big denim guy. Khakis were always my preference in college and grad school, so I knew little about washes and cuts for denim beyond my 501s. But with the start of this blog and my obsession with Americana wear, denim is slowly carving a special place in my wardrobe as well as in my heart. And thanks to my buddy Joe Gannon and his Denim Debate entries, one brand that especially caught my eye some time ago is Nashville's imogene + willie, a small company making big waves in the denim department.
Founded by Matt & Carrie Eddmenson, imogene + willie is the result of two passionate artists coming together to produce something very special and unique.
via: Secret Forts
Along with premium denim, shirts, and boots, imogene + willie also sell items for your little one.
Great campaign on different ways to wash your denim.
From I + W's recent: Look book
I hope to get a pair of imogene + willie's denim in the near future and let you guys know my personal account on how they wear and tear.