Mad Men meets VW Bug
Remember that Mad Men episode where everyone is in a tizzy over the Volkswagen bug ad? Who can blame them; the ads were ahead of its time. From the witty word play to the exquisite iconography, Volkswagen ads in the 60s provided a perfect case study on how to re-brand a brand on the ropes because at that point,
the car was becoming outdated, but due to innovative advertising, and a growing reputation for reliability, the production figures surpass the levels of the previous record holder, the Ford Model T.
On February 17, 1972 the 15,007,034th Beetle was sold. Volkswagen could now claim the world production record for the most-produced, single make of car in history. By 1973, total production was over 16 million. (wiki)It just goes to show that clever word play and great visuals can go along way in any industry.
Here is a classic Volkswagen TV spot and a few of their famous ads:
How much longer can we hand you this line?
It makes your house look bigger.
The Volkswagen Theory of Evolution.
Volkswagen's unique construction keeps dampness out.
Live below your means.