One of the few articles of clothing that my mother actually saved from my childhood is this Izod/Lacoste scarf. I hope to give it to Alex someday in the near future.
According to Wikipedia, the history of Izod/Lacoste seemed like a match made in heaven:
In 1953, David Crystal, the owner of Izod, bought 50% of the rights to market Lacoste in America. The "Izod" brand was already established there. "Lacoste" was added to enhance the brand's prestige and introduce the name to American markets. The resulting union of the two companies was the piqué polo/tennis shirt. When the shirts began to sell well, Crystal decided to keep the combined name. The brand hit its peak popularity in the late 70's and early 80's when the "preppy" look became mainstream, with many nationwide department stores featuring separate "Izod/Lacoste" shops, with jackets, sweaters and a wide variety of other apparel. During this period annual sales reached $150 million for the shirts alone.Maybe Izod and Lacoste should come back together to make affordable clothing and accessories for us on a budget. I think both companies could use some positive blogger buzz.
The name was split in the early 1990s when Crystal sought to expand company sales. Lacoste moved upmarket in an attempt to recapture its "elite" status. Meanwhile, Izod was re-introduced as mid-range apparel.