A few weeks ago, Ryan posted a great commerical about the new BMW M Series and it got me thinking about the brillant marketing campaign they launched in 2001 called The Hire. Enlisting some of Hollywood's biggest actors and directors, BMW rolled out a series of short films that still holds up 10 years later. If you never seen these before, then you are in for a treat.
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Classic. Powder Keg and The Ticker were my favs. Got a copy frome a BMW mechanic friend when it came out. Still pop it in from time to time.
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