Thursday, February 3, 2011

First Look: Hilfiger X True Prep

Hilfiger and Birnbach launches Prep World

Available on April 28, Tommy Hilfiger and Lisa Birnbach will roll out a collection inspired by her book True Prep.


“Prep World, a capsule collection for women and men, will launch this spring with a global tour, featuring “drop-in shops” and events hosted by Hilfiger and Birnbach. The line will include 60 pieces that celebrate Hilfiger’s preppy classics with a twist, accessorized with such accoutrements as boat shoes, duck boots, Ping-Pong paddles and badminton rackets.” (via Lisa Lockwood at WWD)

Photo Credits: DailyFrontRow & WWD

Editor's Note: Another great find by The Preppy Princess.


  1. I'm loving the looks, the ties, the critter anchors and the Hilfiger paddles but I still don't know if I'm ready to wear their logo again. Although the last time I did so was in maybe 8th grade, I guess I would have to see the shirts in person.

    Great post, I'm intrigued as to how this will affect the rest of Tommy's line.

  2. Yay! April 28 is my birthday. What an awesome present!

  3. I was expecting a lot out of Tommy after the "Meet the Hilfigers" campaign. I really like the campaign's refined-stylish design. But, I do not think it has come to fruition in the clothing

  4. I'm as disappointed by True Prep as I am by 95% of Tommy Hilfiger's collections. I appreciate the effort, but as usual, it just doesn't all come together.

    The Cable Knit Collegian