By now, everyone should be familiar with the crescendo for authenticity within the style blogsphere and the fever pitch moment that occurred when Gilt pushed axes as great father's day gifts, but you may not know the story behind the ax or the man who became uneasy when his product went viral. Well, thanks to
The New Times, the story is now revealed. Meet designer
Peter Buchanan-Smith and learn that along with his talent for making axes, he advised
Isaac Mizrahi and
Philip Glass on graphic design, redesigned
Paper magazine and won a Grammy for an album cover he made for his favorite band,
Wilco.